The intersection between business, pop culture, sustainability and sport for the curious minds
Hi I’m Sara,
I love taking deep dives into random topics that spark my curiosity by consuming an absurd amount of content. This has made me kind of an expert in absolutely nothing but occasionally knowing the impressive fact nobody cares about!
Drawing parallels between subjects and combining it with personal stories while looking at trending topics and daily news is where my strength and joy lie. This is the space I created to share it all and hopefully kick start some interesting conversations!
Formula One is not living up to our standards, but don't give up on it yet!
Is there is a sport that radiates less sustainability than Formula One? I don’t think so, but with sustainability gaining enormous popularity Formula One has shown they are aware of their impact and the necessity to fix it. With interesting moves already made to decrease CO2 emissions the environment is clearly F1’s comfort zone but the growing younger fanbase is demanding more and rightly so.
6 min read
Don't entice female fans with their favorite athlete, just be authentic and respectful
Consumers want meaningful connections not just with other people but also with brands. Athletes have successfully been able to do that what companies haven’t – create authentic relationships with fans, gaining millions of followers in the process. Some may say those millions of fans are fangirls but these female fans hold great power and they don’t mind calling companies out on their bullshit.
6 min read
You may not like Formula One, but we all enjoy the benefits of the "fastest R&D lab on earth"
Learnings from motorsport have always trickled down to our common road cars. But with the end of the tobacco sponsorship, in the early 2000’s, Formula One teams needed to reinvent themselves. Taking advantage of their amazing R&D capabilities teams created new revenue streams and positioned themselves as drivers of innovation in sport and beyond it.
5 min read
Get in touch!
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